Our brief from Mike Hedger, CEO in 2001:

• Make us look like the market leader in email management and archiving
• Make us look like an attractive acquisition

Start up Scenario:

• New market
• No customers at the time
• No profile

In October 2001.

• Launched the company
• Focused on Market Education
• Issues-based approach (not product-based)

By September 2002.

• Achieved 54% 'share of voice' (CMP Audit)
• More than all their competitors combined
• Flooded the market with customer wins and references

By September 2003.

• Industry recognition as global market leader
• The Sunday Times Fast Track 100 (Fourth fastest growing technology company in Britain )
• Numerous industry awards

By September 2004.

• Acquired by VERITAS for $225 Million