Devonshire Marketing

Case Studies
Forte Software Inc.
A Start-up Client

Subsidiary of a US start up
Forte was the silver bullet to client server solutions at the time
New market
No profile
No customers in the UK at the time
Launched Forte in the UK
Within eighteen months, Forte went from zero UK press coverage to UK press coverage every single business day of the month
Forte was cited as the "Highest profile tools vendor in the market" - Bloor
Acquired by Sun in 2000 for $980 million

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