Case Studies
Case Studies
Infobank (Izodia plc)
A Medium-sized Client

Our brief from Graham Sadd, CEO:

  • Infobank was the 'home grown' solution to giants such as Commerce One and Ariba
  • Established customer base, but no profile
  • Management were frustrated by lack of results with their existing UK PR agency
  • Get us the press coverage we deserve

In January 2000.

  • Devonshire reworked messaging and re-launched the company
  • With the pace of the dot com boom, the company was badly positioned, which was one of the major issues we addressed.
  • We worked closely with the company's Investor Relations agency

Within six months, by June 2000.

  • Infobank was receiving press coverage every single business day of the month.
  • Infobank had the highest profile of any UK B2B vendor
  • Achieved £2 billion market cap on FTSE
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