Our brief from Graham Sadd, CEO:
- Infobank was the 'home grown' solution to giants such as Commerce One and Ariba
- Established customer base, but no profile
- Management were frustrated by lack of results with their existing UK PR agency
- Get us the press coverage we deserve
In January 2000.
- Devonshire reworked messaging and re-launched the company
- With the pace of the dot com boom, the company was badly positioned, which was one of the major issues we addressed.
- We worked closely with the company's Investor Relations agency
Within six months, by June 2000.
- Infobank was receiving press coverage every single business day of the month.
- Infobank had the highest profile of any UK B2B vendor
- Achieved £2 billion market cap on FTSE
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