| Our Philosophy | We believe Public Relations is a country-specific activity. Whilst IT vendors sell and promote themselves all over the world with the same basic products, services and messages, we believe a UK PR campaign should be tailored to support the UK sales initiatives and therefore the UK market. Our expertise lies in understanding the subtle differences and opportunities between other geographic markets, particularly the US , the different press and analyst perspectives, and the ability to tailor key messages accordingly.
We deliberately keep our agency small and limit the number of clients we represent at one time. Why? Because we think most companies want dedicated, personal service, rather than being one of numerous clients in a big agency. We also prefer to work as an extension of your marketing team, rather than simply acting as your external, remote PR agency. Our team members will not be moved to other accounts or swapped around to handle other business. Instead, we believe we should learn about your business and then stay focused on supporting it. What we won't do
What we will do
Why we are successful We want to work with successful companies. Therefore, as your PR agency, we will work hard to do what we can to help you become or remain successful. We'll look for innovative ways of promoting your company. We'll focus on the issues, rather than just the product or service, and we'll be proactive with suggestions of what we think you should be doing, rather than waiting to be told what to do. We have built positive profiles on behalf of our clients, in some instances generating press coverage every single business day of the month over numerous consecutive months. But we will not over hype or distribute 'time wasting' press releases. As a result, the majority of our new business comes mainly from recommendations directly from the press and analyst community. |
| Phone: +44 (0) 870 242 7469 | Fax: +44 (0) 1276 675384 | Email: info@devonshiremarketing.com |